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An important message from our CEO

May 20th, 2019

Dear All,

This year I had a significant birthday that started with 5 and ended in 0. I don’t know why, but as I approached the date I felt less and less excited about reaching the milestone. Once the day was done I felt more at ease.

I was always of the view that not much exciting happened on 20 March 1969. That was until Penny (CCL’s Marketing Manager) rang and made my day – literally. I was born on the same day as The Very Hungry Caterpillar was first published. Can I say that as a library CEO that made me feel a little bit special!

What I should have known is that Penny was sharing the good news with me for a reason. Penny explained that because the VHC and I shared a birthday, it was the perfect excuse to dress up as a caterpillar at the upcoming Vinnies CEO Sleepout.

I was not convinced until Penny argued that people might fork out their hard earned cash to see me wear the suit out in public. Penny also pointed out how it would help raise awareness of the importance of early literacy in giving people a good start in life.

After a bit of toing and froing we came to an agreement. I committed to match every dollar donated up to a total of $5,000 and if people help me raise $10,000 for Vinnies, I will wear the VHC suit at the CEO Sleepout on June 21.

This campaign may well prove to be a career limiting manoeuvre for me – not many CEOs do PR in a onesie, but I feel really strongly about helping solve one of our society’s most wicked problems – homelessness.

‘So how can I help?’, I hear you ask – Well you could make a donation (a big shout out to the generous peeps that have already got out their credit cards). You can also ask friends and family to dig deep for a very good cause.

To be honest I am still a bit ambivalent about turning 50 and I am not 100% sure this campaign is going to fly, but sometimes you just have to do things because in your heart of hearts you know it is the right thing to do.

To quote Cynthia Heimel:

When in doubt, make a fool of yourself. There is a microscopically thin line between being brilliantly creative and acting like the most gigantic idiot on earth. So, what the hell, leap.”

Cheers (and thank-you),

Chris Buckingham

Let’s get The Very Hungry Caterpillar to $10k – please donate here.