Reading Hour - Saturday 24 August

Can we hit Australia’s critically low literacy rate for a six in just 10 minutes a day?  Absolutely, says The Reading Hour ambassador Tim Ferguson.

The now annual Reading Hour celebration is being held this Saturday 24 August between 5 and 6pm.

Spreading the simple message to ‘Share a book with your child 10 minutes a day, an hour a week, and give them the gift of reading’ is the aim.

Kicked off as part of last year’s National Year of Reading, now rolled into the ongoing initiative Love2Read, The Reading Hour aims is to raise awareness of how easy it is to help children develop a life-long love of reading and all the benefits that come with it – just 10 minutes a day can change a child’s life forever.

Responding to research highlighting Australia’s critically low literacy rates and the increased social and economic opportunities for children that are read to from an early age, The Reading Hour initiative reminds parents and caregivers that reading together doesn’t have to be a massive undertaking in their increasingly busy lives.

‘If you can manage only 10 minutes a day from an early age, you will still give your child the best chance of becoming a good reader, along with all the social and educational benefits that brings,’ says 2013 Reading Hour ambassador Tim Ferguson – Australia’s much-loved author, comedian, lecturer and performer. ‘And the beauty of reading books is that it’s like taking a bath – once you’re in, you just don’t want to get out!’

Every Australian family can download the delightful interactive children's ebook COWZAT! for free on Saturday 24 August thanks to our friends at Cricket Australia and Colour Me PLAY. The fabulously fun COWZAT! – which Tim is the voice for – follows a lovable herd of cows as they discover the unusual origins of Cricket, and is based on the CBCA award-winning children’s picture book by Bruce Atherton and Ben Redlich.

As well as the FREE ebook for everyone, a competition to win a special story time with Tim Ferguson at your local library or three iPad Minis is also up for grabs. For full competition details visit, @love2readAU or